Published Articles
Part 1: The Loyalty Trade-Off; When National Brand Pressure Tests Your Private Brand Resolve
Every national brand deal tests your resolve. This piece explores why protecting your private brand—especially under pressure—is the only path to lasting loyalty and profitability.
Part 2: The Maker Shortage; Can the Private Brand Supply Chain Survive Without New Blood?
As private label demand rises, a shrinking pool of vetted manufacturers threatens growth. This article examines why replenishing and fortifying your supply base is essential to sustain long-term brand control.
An Open Letter to Private Brand Manufacturers Part 1 of 3
The best private brand partnerships aren’t transactional—they’re built on shared insight, accountability, and leadership-level commitment. This letter lays out what manufacturers must bring to the table from day one.
*NOTE: Click and See page 56 of the Global Retail Brands magazine to read the full article. *
Rethinking Financial Controls to Foster Genuine Growth in Private Brands
Most financial metrics tell different stories and private brands can’t thrive by chasing them all. In this piece, I argue for fewer, sharper controls that enable real, sustainable growth.
Open Letter to Private Brand Manufacturers Part 2 of 3 (pages 78-79)
Summary: Navigating Crises in Manufacturing Partnerships
In this second installment of her open letter series, Jill Dearing explores what it truly means to lead through disruption—together. Drawing on decades of executive experience in private brands, she offers a clear, candid perspective on how real partnerships respond when things don’t go according to plan.